We help Marketing drive Revenue

Modern demand gen requires excellence across multiple domains. Media to generate interest. Creative to trigger emotional engagement. Content to educate. And while they’re all important, only a few enable marketing to generate revenue. We bring expertise to help you master those.

We're focused on helping you make an impact

In a B2B buying process where only 5% of your prospects are ready to buy, mid-funnel marketing is where world-class Marketers differentiate. We focus on the core areas that will enable you to excel in a world where only 5% of your prospects are ready to buy.

Icons-01

Optimize
Demand Gen

Full audit of your existing DG program with a plan for next steps to evolve your ffectiveness.
Icons-02

Improve Media
Spend ROI

Show you how to improve Media ROI by integrating it with tech, nurturing, ABM and messaging.
Icons-03-q36o7ui77dsl7t6hemwbpenm1t5p017dkp3ky1hgm4

Mid-Funnel Acceleration

Rebuild Lead nurturing & scoring model, refresh Personas, content and messaging as needed.
our services

Decades of expertise in B2B Demand Gen

My background is 25 years in DG. I was customer #50 at Eloqua and my client Lenovo won one of the first Eloqua Markie Awards for Best Demand Gen Program. Since then I’ve been a CMO, built MarTech and run my own agency. I developed Dell’s GTM strategy as the exclusive reseller of Salesforce, generated $80M in pipeline revenue for Lenovo and created a channel program for Chevron. REV MKG is a 2.0 model that brings world-class demand gen talent directly to your projects. We’re not looking to be your AOR. We just want to do outstanding work in areas we know extremely well.

Our "Sizzle" Reel
(a client Persona project, lol)

Screen Shot 2023-03-22 at 10.46.59 PM
Screen Shot 2023-03-22 at 10.47.14 PM
Screen Shot 2023-03-22 at 10.47.30 PM
Screen Shot 2023-03-22 at 10.47.54 PM
Screen Shot 2023-03-22 at 10.48.09 PM
Screen Shot 2023-03-22 at 10.48.24 PM
Screen Shot 2023-03-22 at 10.48.37 PM
Screen Shot 2023-03-22 at 10.48.48 PM
Screen Shot 2023-03-22 at 10.48.59 PM
Screen Shot 2023-03-22 at 10.49.14 PM
Screen Shot 2023-03-22 at 10.49.26 PM
Screen Shot 2023-03-22 at 10.49.36 PM
Screen Shot 2023-03-22 at 10.49.47 PM
Screen Shot 2023-03-22 at 10.49.57 PM
Screen Shot 2023-03-22 at 10.50.11 PM
Screen Shot 2023-03-22 at 10.50.22 PM
Screen Shot 2023-03-22 at 10.50.33 PM
Screen Shot 2023-03-22 at 10.50.43 PM
Screen Shot 2023-03-22 at 10.50.53 PM
Screen Shot 2023-03-22 at 10.51.05 PM
Screen Shot 2023-03-22 at 10.51.13 PM
Screen Shot 2023-03-22 at 10.51.22 PM
Screen Shot 2023-03-22 at 10.51.33 PM
Screen Shot 2023-03-22 at 10.51.44 PM
Screen Shot 2023-03-22 at 10.52.01 PM
Screen Shot 2023-03-22 at 10.52.13 PM
Screen Shot 2023-03-22 at 10.52.24 PM
Screen Shot 2023-03-22 at 10.52.36 PM
Screen Shot 2023-03-22 at 10.52.47 PM
Screen Shot 2023-03-22 at 10.52.56 PM
Screen Shot 2023-03-22 at 10.57.29 PM
Screen Shot 2023-03-22 at 10.57.39 PM
Screen Shot 2023-03-22 at 10.57.50 PM
Screen Shot 2023-03-22 at 10.58.02 PM
Screen Shot 2023-03-22 at 10.58.10 PM
Screen Shot 2023-03-22 at 10.58.17 PM
Screen Shot 2023-03-22 at 10.58.26 PM
Screen Shot 2023-03-22 at 10.58.34 PM
Screen Shot 2023-03-22 at 10.58.42 PM

Endorsements from Marketers like You

team-1
Malcolm's team helped us launch a technology for customer service inquiries. His input was critical in helping us successfully overcome some unexpected challenges.
Patrick C. Stanford University
team-3
Malcolm has a deep understanding of how to build nurturing and scoring programs. He totally revamped our demand gen program, built new nurtures and a new scoring model. He put us lightyears ahead of where we were.
Meredith L. Enterprise Software
team-2
We really needed help understanding where our demand generation program was at. Malcolm did a full audit, looked at everything we were doing and gave us really specific feedback. From there we worked with him to develop a strategy and plan.
Rachel Y. Manufacturing

Interested in learning more?